CREATIVE DIRECTOR & BRAND STRATEGIST
Creative Director, Brand Strategist & Marketing Lead – Archy's Garage
www.archysgarage.com / www.mattarchbold.com
For Archy’s Garage, I spearheaded the creative direction, branding, marketing, and digital strategy for legendary pro surfer Matt Archbold’s automotive lifestyle brand. My role encompassed:
Brand Identity & Strategy – Developed a bold, cohesive brand identity that embodies Archy's "Built for Speed" mantra, fusing surf culture with high-performance automotive craftsmanship.
Website Design & Content – Designed a dynamic, high-performance website with compelling copy, stunning visuals, and an intuitive user experience.
Marketing & Analytics – Developed and executed targeted digital marketing campaigns, leveraging SEO, Google Ads, and social media strategies to drive engagement and conversions.
Social Media Management – Created and managed content that resonates with the automotive and surf communities, growing brand awareness and customer loyalty.
Photography & Visual Storytelling – Captured and curated high-impact imagery of classic cars, custom builds, and apparel to elevate brand perception.
E-Commerce Development – Built an intuitive online store showcasing Archy's signature apparel and merchandise, optimizing for user experience and sales.
Performance Analytics – Tracked, analyzed, and optimized website traffic, ad performance, and social engagement to maximize ROI and brand growth.
By blending creativity, data-driven strategy, and authentic storytelling, I helped shape Archy’s Garage into a brand that embodies speed, style, and craftsmanship.
